Author
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Alan
Leo Li
Cara Z
Jiaru CaiRelated to Product List (Reports)
This template is for reference only, and is originally based on Jackie Bavaro's advice (co-author of Cracking the PM interview). Feel free to add/delete sections as you see fit.
Product Overview
Value Proposition
- For speakers(masterminds/professionals/entertainer)
- A new content marketing channel to interact/build/maintain fan base so that their potential revenue model for their domain knowledge
- Ultra accessibility. A channel that is lightweight, frictionless to participate
- Additional revenue source for speakers from external sponsorship
- *Monetization not in place yet
- Connect with other speakers, exchange valuable ideas, look for potential business opportunities
- For audience (learners/newbies)
- A channel that is easy for them to get guidance and solve problems efficiently
- Ultra accessibility. A channel that is lightweight, frictionless to participate
Product Goals
Business goals and customer goals
- Business goals:
- Become a leader in social media platform
- Democratize FM radio
- Customer goals:
- Learn new knowledge, meet like-minded people, express ideas without being recorded, censored, or judged
- No barriers in realtime sharing and receiving information
- North star:
- People feel better after using the app. It could be meeting new friends, learning new knowledge, or just entertaining - Use DAU, rooms opened daily to measure
User Personas
Can potentially divide into users (using the product) and customers (paying for the product)
- Masterminds/Professionals/Influencers, who has content to share (domain knowledge/entertainment performance).
- Students/Learners/Newbies, who has questions need to be answered
- People who have time to kill and need entertainment
Metrics
What metrics can be used for measuring success?
- DAU/MAU
- Rooms opened per day
- New users per day
- Average session time per user per room
- Average times hand raised per user per room
- number of follows per user
Evaluation
How well this product is satisfying its goals
Doing well
- Low effort to consume. Customers can still do their tasks while tuning into the CH rooms.
- Comparing with Podcast, low entry barrier to create content through opening a room and start talking
Not so Well
- Server limitation
- Connecting users - no QR code, no social media integration
- Instagram Twitter
- Contact book
- Sharablity - no sharing link to rooms/people/club
- Discoverability
Business Perspective
Industry and Competition
What are the competitors? How is the industry evolving in general?
- Podcast
- Music apps
- Live streaming products
- Youtube/Facebook Live
- LinkedIn (events?)
- Offline events
Monetization
How does the company monetize the product? (Selling ads? Charge through consumers/enterprise?)
- Ads with targeting
- Premium sub for pro host to host paid session, and take a cut per ticket sold
- Charge for in app event advertising (advertise for a scheduled events to CH users)
- Processing fee from audience to host donation
- Charge for prioritizing hand-rise (User with prioritized hand-rise has to be called before the rest for the speaker to share the profit)
Promotion
What's their marketing strategy?
- Viral Growth strategy(Free): User invite, word of mouth, social media, influencers, celebrity endorsement/adoption