• Room is not searchable
• No reaction
• Room name matching - weird
• Tags/Metadata
• Hot ←→ Cold media
• Democratize microphones
• Comparision: Live streaming

• Personas
• Creator
• Individuals
• Influencers
• Use case 1: fans operations
• Broadcasting/Marketing (live)
• Use case 2: personal output/branding/promotion
• Casual sharing
• Orgs
• Communities
• Celebrities
• Audience
• Leaner
• Time killer
• Networking/social needs

• Pain points
• Social connection (creator + audience)
• Interaction
• Content assumption/learning/knowledge (audience)
• Knowledge sharing/giving (creator)
• Promotion/marketing/influence (creator)