Miro

Miro

Reference URL
Authors
Reports
Upvotes (Tag yourself to vote)
Leo LiJenny JiangHuang ZiqiangHarvey YangVicky Zheng
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This template is for reference only, and is originally based on Jackie Bavaro's advice (co-author of Cracking the PM interview). Feel free to add/delete sections as you see fit.

Product Overview

Value Proposition

Product Goals

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Business goals and customer goals

User Personas

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Can potentially divide into users (using the product) and customers (paying for the product)

Use Cases

Features

Metrics

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What metrics can be used for measuring success?

Evaluation

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How well this product is satisfying its goals

Doing well

Not so Well

Business Perspective

Industry and Competition

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What are the competitors? How is the industry evolving in general?

Monetization

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How does the company monetize the product? (Selling ads? Charge through consumers/enterprise?)

Promotion

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What's their marketing strategy?