Flora

Flora

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This template is for reference only, and is originally based on Jackie Bavaro's advice (co-author of Cracking the PM interview). Feel free to add/delete sections as you see fit.

Product Overview

Value Proposition

  • Help people to focus on work and clear todo list

Product Goals

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Business goals and customer goals

User Personas

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Can potentially divide into users (using the product) and customers (paying for the product)

  • College students who try to finish homework or paper but constantly distracted by phone
  • Young professionals who want to get tasks done and focus on the work without procrastinating

Use Cases

Features

  • Set a time to start to concentrate on something
  • Recharge with money and if not able to accomplish the goal, the money would go to donation
  • Invite friends to join the "room"
  • Check the ranking/activities of your friends

Metrics

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What metrics can be used for measuring success?

Evaluation

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How well this product is satisfying its goals

Doing well

Not so Well

Business Perspective

Industry and Competition

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What are the competitors? How is the industry evolving in general?

Monetization

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How does the company monetize the product? (Selling ads? Charge through consumers/enterprise?)

Promotion

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What's their marketing strategy?