Value Props
- Content sharing channel
- Community/content-driven + social network
Impacts on Users
- Speak and get instant feedback
- Listen
- Connect (follow people and their interested topics; connect on IG/Twitter)
- Satisfy curiosity
Why it's popular/Doing Well
- Early-stage VCs
- Celebrities
- Pandemic
- Simple design - engagement + vibes
- Audio - market gap
- Broaden social reach (celebrities or highly-active individuals)
- Conversational
- Satisfy the desire to express opinions
- Multi-tasking (low-effort social media)
- Low barrier (easy to join and leave)
- Audience
- Learning
- Implicit and explicit
- Sharing story
- Express desire
- Live speech, high engagement
- Speakers (KOLs, professionals)
- Influence
- Community operations
- Attract subscribers on other platforms
- Audio as the only medium
- the most natural way to communicate for human being, real time communication, easy participate
Not so well
- Room is temporary - content is hard to accumulate
- Lower barrier
- Social connections cannot stay - jump to WeChat afterwards
- Algorithm improvement (echo chamber effect)
- rebuttal: Social recommendations
- Lack of features
- Recording
- Audio quality
- Operational rules are too simple (hard to monetize)
- Cross-platform support
- Stability
- Size limitation
- Room not searchable
- Speakers have to repeatedly answer questions that have been addressed before (for new audience)
- Good contents hard to store/track
- Room rules/guidelines are not clear
- Microphone mute is not smart enough
Competition
- Podcast
- Mainly content
- PGC, high barrier
- Clubhouse:
- content + users/people
- mainly UGC, lower barrier and quality, content-recommendation as a remedy
- Zoom (other communication tools)
- Event-hosting platforms
- Meetups
- Facebook groups
SWOT (Clubhouse)
- Strength
- High quality
- Hot media - instant feedback
- Frictionless human connection around the globe
- Hyper growth
- Weakness
- Server instability
- Lack of Android users
- Uncertainty in quality
- Opportunities
- COVID
- Endowment from celebrities/KOLs
- Threats
- Copycat
- Post-COVID customer churn
Potential Features
- Room-specific rules
- Hide current rooms
- Sensitive/abusive contents
- Data privacy terms
- Monetization
- Private clubs (membership fees)
- Product lunch and AMAs
- Customer service (live FAQs)
Market Opportunities
- Marketing channels for events and business
- Information sharing & consultation
- Entrepreneurs, investors
- Recruiting
- Common interests
Open Discussion
- Why not searchable room
- Intentional
- Encourage people to connect with more people (more engagement()
- Calendar
- Challenges