‣ Summary Discussion - Original Notes

Value Props

  • Content sharing channel
  • Community/content-driven + social network

Impacts on Users

  • Speak and get instant feedback
  • Listen
  • Connect (follow people and their interested topics; connect on IG/Twitter)
  • Satisfy curiosity

Why it's popular/Doing Well

  • Early-stage VCs
  • Celebrities
  • Pandemic
  • Simple design - engagement + vibes
  • Audio - market gap
  • Broaden social reach (celebrities or highly-active individuals)
  • Conversational
  • Satisfy the desire to express opinions
  • Multi-tasking (low-effort social media)
  • Low barrier (easy to join and leave)
  • Audience
    • Learning
      • Implicit and explicit
    • Sharing story
    • Express desire
    • Live speech, high engagement
  • Speakers (KOLs, professionals)
    • Influence
    • Community operations
    • Attract subscribers on other platforms
  • Audio as the only medium
    • the most natural way to communicate for human being, real time communication, easy participate

Not so well

  • Room is temporary - content is hard to accumulate
    • Lower barrier
  • Social connections cannot stay - jump to WeChat afterwards
  • Algorithm improvement (echo chamber effect)
    • rebuttal: Social recommendations
  • Lack of features
    • Recording
    • Audio quality
    • Operational rules are too simple (hard to monetize)
  • Cross-platform support
  • Stability
  • Size limitation
  • Room not searchable
  • Speakers have to repeatedly answer questions that have been addressed before (for new audience)
  • Good contents hard to store/track
  • Room rules/guidelines are not clear
  • Microphone mute is not smart enough

Competition

  • Podcast
    • Mainly content
    • PGC, high barrier
    • Clubhouse:
      • content + users/people
      • mainly UGC, lower barrier and quality, content-recommendation as a remedy
  • Zoom (other communication tools)
  • Event-hosting platforms
    • Meetups
    • Facebook groups

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SWOT (Clubhouse)

  • Strength
    • High quality
    • Hot media - instant feedback
    • Frictionless human connection around the globe
    • Hyper growth
  • Weakness
    • Server instability
    • Lack of Android users
    • Uncertainty in quality

  • Opportunities
    • COVID
    • Endowment from celebrities/KOLs
  • Threats
    • Copycat
    • Post-COVID customer churn

Potential Features

  • Room-specific rules
  • Hide current rooms
  • Sensitive/abusive contents
  • Data privacy terms
  • Monetization
    • Private clubs (membership fees)
    • Product lunch and AMAs
    • Customer service (live FAQs)

Market Opportunities

  • Marketing channels for events and business
  • Information sharing & consultation
  • Entrepreneurs, investors
  • Recruiting
  • Common interests

Open Discussion

  • Why not searchable room
    • Intentional
      • Encourage people to connect with more people (more engagement()
      • Calendar
    • Challenges