Outing Travel (轻旅圈)

Founder, Product

• Co-founded the online travel platform to connect like-minded millennial travelers; secured $20k in funding • Led a team of 20+ and launched 1 web app and 2 WeChat apps with continuous iteration based on agile methodologies; developed business models and GTM strategies, scaled the product to 5k+ users, 100+ transactions, and $10k+ revenue • Retrieved user data with SQL, created Python visualization/Tableau dashboards for user operations team to monitor KPIs; stimulated 50%+ MAU growth with content/e-mail campaigns based on sentiment analysis, web analytics, and A/B testing